When brands like Yorkshire Tea take part in online outrage, it's never a fair fight

  New Statesman 

Image source : newstatesman.com
While we herald a brand for a funny dunk, we forget that a real person becomes the collateral damage.  " data-adaptive-image-768-img="" data-adaptive-image-1024-img="" data-adaptive-image-max-img=""> On Monday morning, the Twitter account of Yorkshire Tea account posted a tweet explaining that the brand had been wrongly accused of sponsoring a tweet from new Chancellor, Rishi Sunak. “On Friday," it read, "the Chancellor shared a photo of our tea. Politicians do that sometimes (Jeremy Corbyn did it in 2017). We weren't asked... Lots of people got angry with us all the same”. The brand claimed to have spent three days “answering furious accusations and boycott calls… It's been pretty shocking to see the determination some have had to drag us into a political mudfight…” The account then said it was “speaking directly... as the person who's been answering these tweets,” to reveal the strain that person had been under. “It's ea
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