Ask The CMO: A Conversation With SAP's Alicia Tillman Closing The 'Experience Gap:' X + O Data = XM 

Image source :
Marketing has always been a practice of both art and science. This is because you need the data to be able to make informed decisions around your business on behalf of the customer, but it's also an art form because you have to practice a balanced approach that is empathetic.
 ▼ Related news : 
How One Woman Is Bridging The World's Data Literacy Gap By Educating The Next Generation  
SNP ministers boycott Whitehall data-trawl on Brexit over privacy fears
Herald Scotland  
Alicia Keys teams up with Miguel and Zoe Saldana for first single in two years, Show Me Love
Mail Online  
11,000 people have signed up to the Morphe waitlist ahead of its Boots launch
Marie Claire  
Joaquin Phoenix goes casual-chic in black at Mercy For Animals gala with Kat Von D and Moby
Mail Online  
Alicia Silverstone Thinks Starbucks Is Totally Clueless About Green Practices
Tomb Raider sequel confirmed with Alicia Vikander as Lara Croft and Ben Wheatley directing
SAP BrandVoice: 3 Common Errors That Can Render Your Customer Journey Maps Ineffective  
SAP BrandVoice: From Maps To Apps: Why We Need A New Generation Of ERP  
SAP BrandVoice: Netflix Show Black Mirror Pushes Boundaries Of Virtual Reality  
SAP BrandVoice: When to Fire Your Customers: A study of Customer Lifetime Value can lead to some startling actions  
SAP BrandVoice: 3 Ways to Put Customer Lifetime Value into Action  
SAP BrandVoice: Skateboarding For Sustainability  
SAP BrandVoice: Why (and How) Companies Should Calculate Customer Lifetime Value  
Top News !
  UK retail sales defied expectations and fell in August as British shoppers bought fewer goods than in July, in a[...] The post UK retail sales unexpectedly fall in August appeared...
  The woman, of New York, had an adverse reaction to a pain reliever filled with benzocaine. It caused a disorder that sees iron in the blood change...
  Mr Rees-Mogg also maintained the Queen was ‘in no way misled’ over the decision to suspend Parliament.
  No need to be three sheets to the wind to get involved Landlubbers!
  Mum Louise Boyce lied to registrars to spite her ex boyfriend and has been sent to jail despite being pregnant
  The rape crisis centre’s 24-hour helpline has received many calls from women complaining about the inappropriate behavior of...
  STANLEY Johnson has come out fighting in support of his son Boris after the Prime Minister’s row...
  The Belgian tried to give a stirring speech that backfired.
  Writing exclusively for the Express & Star, Brexit Party leader Nigel Farage explains why a no deal departure from the EU would be a golden opportunity for the Midlands - ahead of the...
  Brokered agreement will only work if factories step up on base price, says IFA president
  Trefis has analyzed changes in revenues across operating segments for Prudential vs. MetLife over the last four years in an interactive dashboard, along with our...
  Britain's Brexit minister Stephen Barclay urged the European Union to show flexibility and creativity over Brexit on Thursday, saying the Irish backstop...
  LEO VARADKAR has declared he wants to cherry-pick access to the United Kingdom’s decision-making processes if direct rule is imposed on Northern...
  By the weekend it will be hotter than the Spanish city, according to forecasters.
  You can simply phone Google Assistant from any phone in the country and post your queries.
  Two people were taken to hospital after the suspected arson attack at a block of flats
  Spokeswoman for former general has no immediate response to PM’s surprise offer The Israeli prime minister has called on his main rival, the former general Benny...
  Rolling coverage of the day’s political developments as they happen, including the final day of the supreme court...
  The findings from a team at the Northeastern University in Boston and Imperial College London came as fears of creeping privacy...
  Private equity house Lovell Minnick has said it will take Charles Taylor, the listed insurance company, private in a £261m[...] The post Charles Taylor share price bounds on...
  Rockstar seems to be adding zombies to Red Dead Online but is it a prelude to a new expansion or just a glitch?
  In a heated discussion on Good Morning Britain asked two experts whether people are really 'sapiosexual'. It follows backlash...
About - Privacy & Terms -
Copyright © 2015 - Hosted on Linode