Lexus Plays The Long Game By Launching New 'Performance' Marketing Campaign During U.S. Open

  Forbes.com 
Expect Lexus to be on the leaderboard at the U.S. Open at Long Island's Shinnecock Hills this week. Lexus is making a big marketing splash with a new advertising campaign that debuts during its sponsorship of the men's golf major and, as usual, will be the dominant automotive presence there. ▶ Full story on forbes.com
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