After the sleep economy, what's next to be monetised? Breathing? | Arwa Mahdawi

  The Guardian 

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Here’s a wakeup call: the latest hip startup selling new-fangled mattresses and performance pyjamas won’t fix people’s sleep problems For a moment, I thought 2019 might have been the year the startup bubble finally burst. Lyft and Uber both had disappointing initial public offerings (IPOs). Then WeWork, the office-space startup whose CEOonce proudly proclaimed that the company’s multibillion-dollar valuation was “more based on our energy and spirituality than it is on a multiple of revenue”,spectacularly imploded . The company had to cancel going public as it became clear that “spirituality” didn’t compensate for burning through cash without a clear path to profitability. Around the same time, Peloton, the connected exercise bike company that promised investors it sold “happiness” and was “so much more than a bike”, had a disastrous IPO. It seems the market cottoned on to the fact that it was actually just a bike company after all – and a loss-making one at that. Continue reading...
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