10 years of Instagram: how it has transformed our lives

  The Guardian 

Image source : theguardian.com
This October marks 10 years since the launch of Instagram. Tech journalist Sarah Frier looks at how it went from a tiny startup to a multibillion-dollar business, and the impact the social media company has had on our lives Sarah Frier is a tech reporter based in San Francisco who has watched the meteoric rise of Instagram, from its humble beginnings as a startup with a handful of employees to becoming a $100bn company. She talks toRachel Humphreys about how the photo-sharing platform has become the most influential app of the past decade. Kevin Systrom, Instagram’s co-founder, was 25 when he started his company with his friend, software engineer Mike Krieger. Systrom realised there was a gap in the market for an app that helped people quickly share pictures from phones, and with Instagram the app would also offer filters that people could use to make their photos – and by extension, their lives – look more appealing. In 2012, with just 13 employees, the company was bought by Facebook

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