Brands that take a social stand can gain quality links and benefit SEO

  YouGov 

Image source : yougov.co.uk
Taking a unique social stance can help brands get backlinks from major media sites. The author notes that brands that take a social stand “almost always” get an SEO benefit from it. People who support or oppose the stand will try to create awareness about it amongst other like-minded individuals which will lead to the brand getting quality links. This will work especially well if the stand is uniq
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