Seat could rebrand as Cupra in upmarket push


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Seat may take its sub-brand’s name under plans by owner VW to target more premium end of the market Seat is considering a major rebranding plan that would reposition the Spanish car maker further upmarket in the search for greater sales and profits. It is part of a broader strategy by parent company Volkswagen . The plan was hinted at by Volkswagen chairman Herbert Diess on the sidelines of last
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