Butterfly effect: How Guardian's brand campaign is inspiring readers

  The Guardian 

Image source : theguardian.com
Hope is power is a strong, clear, global message. Here the team behind it explain how they brought the new brand campaign to life Two weeks ago, the Guardian launched its latest brand campaign focused on the theme of hope. The hero advert depicts the struggle of apainted lady butterfly battling against the odds and succeeding.The campaign highlights the Guardian’s purpose to not only hold power to
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